Dayne Watkins Wordmark

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Expert Copywriter

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Branding Strategist

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Agency Owner

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Awarded Screenwriter

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Coffee Addict

• Expert Copywriter • Branding Strategist • Agency Owner • Awarded Screenwriter • Coffee Addict

Dayne Watkins sitting in Austin, Texas

My job is simple: To tell your story the way it should be

In four years, I’ve gone from an aimless copywriting intern to running my own branding and marketing agency, Factory Settings.

Over the years, I’ve stacked skills in messaging, branding, and strategy. I can also whip up a solid graphic design in a pinch. Point is, I’ve built myself into a creative Swiss Army knife.

Work with someone who’s been referred to top companies, placed in the Austin Film Festival screenplay competition, been featured in Voyage magazine, and invited to speak to business owners and creatives.

Let’s tell your story the way it should be, clarify your goals, scale your brand to new heights, and finally beat your most fierce competitors.

Dayne Watkins speaking invitation to Texas State's American Advertising Federation Club to talk about his experience in branding strategy, copywriting, and entrepreneurship.

Brands I’ve worked with

Cheesecake Factory logo
Perkins logo
North Italia logo
Flower Child logo
Bridge group logo
Interior bravery logo
N-able logo
The Yardage Book Golf logo

  • "Dayne was one of my favorite co-workers at Merkle B2B. He knows how to tap into creative strategy and craft copy that stops you in your tracks. From punchy headlines and clever tweets to artful long form copy and everything in between, there’s nothing Dayne can’t tackle. He’s a joy to work with and a wonderful human!"

    Alicia Liken - Creative Director at Mower Agency

  • “Dayne displayed two things imperative to being a good creative: the talent to come up with good ideas, and the stamina to see them through…”

    Jim Bell - Creative Director at N-able

  • “Dayne is an outstanding copywriter who was able to join our marketing team and give our brands a voice with minimal direction."

    David Zweig - Creative Director at The Cheesecake Factory

  • “Dayne builds an understanding of the clients he's working for so he can tailor his work to their specific needs, always on-time or early delivery, and always eager to help out where he can."

    Nicholas Demarco - Founder of Boostify Digital Marketing Agency

  • "I highly recommend working with Dayne. His ability to understand our vision and turn that into an executable brand strategy is great. This project will help us scale up quickly and successfully."

    Founder of The Yardage Book Golf

Factory Settings branding and marketing agency logo

Need more? Check out my agency: Factory Settings

I started Factory Settings in January 2024. It’s a small branding and marketing agency in Austin, Texas that I initially made to take on more projects including but also outside of copywriting and brand strategy.

But I aim to make Factory Settings much more than your typical agency, showing you our process, creating content, throwing events, staying small, keeping close, and moving faster.

Check out what we’re doing.